Salad Days, Not Just a Quick Meal,
but the Right Meal
Home- BRAND
- CEO Interview
After graduating from university during the 1998 IMF crisis, I started from the bottom,
gaining experience with vegetables and food ingredients while working part-time in the agricultural and marine products market.
Afterwards, I started my career as a merchandiser (MD) at a foreign consumer goods distribution company,
and continued to work in distribution for about 10 years at my subsequent workplaces.
I learned firsthand how to choose good food ingredients, the experience of manufacturers and food ingredient dealers nationwide,
and the flow of distribution in the retail market.
In 2008, I started my first franchise, which was quite successful, and I quickly expanded to a second location.
However, my lifestyle changed day and night, my eating habits deteriorated, and my health was damaged. The trendy items did not guarantee long-term success.
I promise to not disappoint those who have chosen 'Salad Days' as they dream of a healthier, happier life. I will strive to do even better.
Thank you.
With these criteria, Salad Days was
founded on three slogans:
-
Value over Price
= Securing franchisee profit margins
-
Profit over Sales
= Qualitative growth rather than quantitative growth
-
Franchisee over Headquarters
= Ultimately, the growth of franchisees equates to success
I conceived a brand that meets the above conditions, and the brand I chose is the " 'Salad Days"
Value over price, profit over sales, and franchise over headquarters
To keep the principle,
we promise not to disappoint those who chose Salad Days for these reasons. Instead of "a quick meal," we commit to being "the right meal."